Augmented Reality

Add 3D data to the physical world with Augmented Reality

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Augmented Reality is one of the most exciting technological developments of recent times. By allowing the physical world to merge with the virtual world, a so called Mixed Reality is created.

The applications for this are literally endless. Imagine that by looking at an object, you get all kinds of information about this very object in your sight. You can view this data at the same time as your co-worker, thus enabling you to share this data through your organisation, or even with clients.

The big difference with the technology of Virtual Reality, is that you will remain in the real world and not in a virtual one. This can be at your office, a factory, an offshore location or even a highway.

By constantly scanning your environment and surroundings, the hardware exactly knows where you are and how are moving. You can place 3D models on a table, against a wall or just let them float in space.

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How to use Augmented Reality

3D layers

By adding 3D layers to a physical object, you will get insight that you would normally not get. With this extra dimension, conversation and showcasing is much easier. We use photorealistic overlays and renders, for maximum captivating images.


AR can facilitate and accelerate the building processes at the factory. Project managers can monitor work progress in real-time through AR markers on equipment. Besides, it can save a ton of time by using digital maps and plans. Pointing a device into location shows how a piece the system will fit the final construction.


Get 3D data visualised in real-time over a system, gaining extra information such as: how to repair certain features, predictive maintenance, documentation; all with your hands free with an AR head mount.


AR brings truly unlimited possibilities for teaching and learning processes. Additional reality provides the unique cognition path with immersive real-life simulations.

The benefits of Augmented Reality

Interact with virtual 3D models in the real world, configure them, design them or just review them. By staying in your natural environment, Augmented Reality is the perfect solution for conversation.

Immersive applications that will stick with your audience. Ideal for sales pitches, investment meetings, trade shows or just to show your stakeholders how innovative you are.
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Well, it’s like real life, but better. Augmented Reality increases engagement, interaction and provides a richer user experience. Research has shown that AR increases the perceived value of products and brands.

AR is mobile, personal and therefore hugely accessible to a rapidly growing smartphone market. AR is an inexpensive alternative to other media platforms as no specific medium needs to be purchased.

How does it work?

It’s simple. Unit040 will guide you all the way. Simply tell us what your goal is. We use your 3D models, optimize them and create the exact right tone of voice. Your system will be presented in the setting it will operate and we help you choose the right music and voice over. Unit040 unrolls all projects in a iterative manner, to ensure you will get the exact solution you wished for. We see this as a collaboration, that's why most of our clients stay with us for years.
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Gaming technology

Although our solution is mainly used by high tech companies, aerospace and businesses working for infrastructure, we use a Gaming Engine for our development. Why? Unity3D is a powerfull engine, where all physical laws are applied and simply because the gaming industry is miles ahead of industrial engines. With extremely high-end renders, simple to use controls and a large database of assets, Unity3D is the perfect solution for all your demands.
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The hardware we use

Microsoft HoloLens

Microsoft HoloLens is the first self-contained, holographic computer, enabling you to engage with your digital content and interact with holograms in the world around you.

Apple/Samsung Tablets

By using smartphones or tablets, Augumented Reality is very much approachable. We create applications that use the camera of the device and display 3D data in the real world.

Magic Leap

This technology lets in natural light waves together with softly layered synthetic lightfields. Both the real world and virtual light rays initiate neural signals that pass from the retina to the visual part of the brain.

The difference between VR, AR and MR

There’s a big difference between new, but seeminly similar technologies like Virtual Reality, Augmented Reality and Mixed Reality. But what are they?

Tim Cook - CEO Apple

” Simply put, we believe augmented reality is going to change the way we use technology forever. We’re already seeing things that will transform the way you work, play, connect and learn.” 

Questions? Give us a call: +31(0)40 – 7676282